Getaround: The world’s first Connected Car-sharing marketplace.
Instantly rent & unlock cars with your phone.
Instantly rent & unlock cars with your phone.
Lead Brand Designer @ Getaround
Sept 2021 - Aug 2023, Paris
As Lead Brand Designer at Getaround, I was responsible for developing and cultivating the brand strategy and vision, ensuring consistency across all our channels (Collaborating with marketing, product, growth (crm, seo), social, sales, cust ops and our tech team) within the Getaround Brand internally and externally for our 8 key markets internationally.
This included all day-to-day communication responsibilities as well as owning the design system, strategizing the brand vision in alignment with our main objectives and KPIs, as well as creative art direction for all our major brand campaigns (OOH, Digital, TV), paid aquisition, events and management for internal and external collaborators.
Sept 2021 - Aug 2023, Paris
As Lead Brand Designer at Getaround, I was responsible for developing and cultivating the brand strategy and vision, ensuring consistency across all our channels (Collaborating with marketing, product, growth (crm, seo), social, sales, cust ops and our tech team) within the Getaround Brand internally and externally for our 8 key markets internationally.
This included all day-to-day communication responsibilities as well as owning the design system, strategizing the brand vision in alignment with our main objectives and KPIs, as well as creative art direction for all our major brand campaigns (OOH, Digital, TV), paid aquisition, events and management for internal and external collaborators.
LUNA, a new condominium development in Gowanus, Brooklyn.
Your home should make you happy. Unlocking your door should unleash joy. LUNA is that kind of place.
Inspired by the whimsical, evocation design of Italian architect Luna Andrisani, I created a visual language to accurately reflect the soul of LUNA: playful yet elegant. This visual identity extends across all touchpoints -- from the visual language, to the communication, the sales gallery and full-scale print & digital ecosystem.
Your home should make you happy. Unlocking your door should unleash joy. LUNA is that kind of place.
Inspired by the whimsical, evocation design of Italian architect Luna Andrisani, I created a visual language to accurately reflect the soul of LUNA: playful yet elegant. This visual identity extends across all touchpoints -- from the visual language, to the communication, the sales gallery and full-scale print & digital ecosystem.
| Brand Identity created in conjunction with PS New York & Halstead Development Marketing |
AIA Hertiage Ball
--Brand Identity System, Print Production, Animation
--Brand Identity System, Print Production, Animation
Brand Identity & Design for AIA Heritage Ball 2019
----
Every year, New York’s architects, designers and other industry professionals come together for the American Institute of Architecture’s Heritage Ball, an annual black tie gala to benefit the AIA New York Chapter and the Center for Architecture.
----
Every year, New York’s architects, designers and other industry professionals come together for the American Institute of Architecture’s Heritage Ball, an annual black tie gala to benefit the AIA New York Chapter and the Center for Architecture.
| Brand Identity created in conjunction with PS New York |
Serenity greets you the moment you enter The Rowan. I created a visual voice indicative of the natural light, organic materials, and verdant plantings that were intertwined to create an intimate escape for tenants in the heart of Astoria, Queens.
The Branding included print & digital collateral to attract prospective tenants, broker tools for the Sales Gallery Team and a Plant Guide so tenants could grow indoor house plants, as well as learn about the plant types housed in the communal Sensory Courtyard and Landscaped Rooftop.
Brand Identity created inconjunction with PS New York & Halstead Development Marketing.
The Branding included print & digital collateral to attract prospective tenants, broker tools for the Sales Gallery Team and a Plant Guide so tenants could grow indoor house plants, as well as learn about the plant types housed in the communal Sensory Courtyard and Landscaped Rooftop.
Brand Identity created inconjunction with PS New York & Halstead Development Marketing.
The Art of Lexus
Lexus celebrated their 25th anniversay with this book, providing an overview of the past 25 years of history and how Lexus has grown into a strong international brand.
